Our Team

CEO & Founder


Caroline Fitzgerald (she/her) is the CEO & Founder of GOALS. Before founding GOALS in August of 2021, Caroline worked for over a decade in marketing and sales across a variety of industries. Most recently, Caroline was the SVP of Partnerships at P3R and the DICK’S Sporting Goods Pittsburgh Marathon. In her role at P3R, Caroline was responsible for selling and activating partnerships with brands like DICK’S Sporting Goods, FedEx, Brooks Running, Bank of America, and more.

Caroline graduated from the Schreyer Honors College at Penn State University with dual degrees in Marketing and Women/Gender Studies, and holds a M.S. in Global Sport from the Tisch Institute for Global Sport at New York University.  She lives in Pittsburgh, PA.

Read more about why Caroline founded GOALS.
Twitter: @pghcaroline
Head of Partnerships & Activation 


Carlianna Nachazel (she/her) is the Head of Partnerships & Activation at GOALS. Before joining GOALS team in November of 2022, Carlianna worked for a variety of sports organizations including Nascar, the Cleveland Browns, and the Pittsburgh Penguins in inside sales, sponsorship sales, and experiential brand activation roles.

Most recently, Carlianna was the Senior Manager of Partnership Activation at P3R and the DICK’S Sporting Goods Pittsburgh Marathon, where she was responsible for activating partnerships with brands like Dunkin’, Magee Women's Research Institute & Foundation, Microsoft, IC Light, PNC Bank, Nuun Hydration and more.

Carlianna graduated from Ohio University with a B.S. in Sports Management. She lives in Pittsburgh, PA.

LinkedIn: https://www.linkedin.com/in/carlianna-cottone/