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"The Business Case For Women's Sports" Podcast
The only podcast solely dedicated to covering the business side of women's sports. Available everywhere you listen to podcasts.
Ep. #27 How Ally is Pledging to Close the Gender Gap in Sports Advertising
At the 2022 espnW Summit, Ally Bank announced a pledge to achieve equal spending in paid advertising across women’s and men’s sports programming over the next five years. In this episode, Caroline sits down with Bridget Sponsky, the Executive Director of Brand, Sports and Sponsorship Marketing at Ally, to talk more about Ally's women's sports-focused initiatives, and discuss why the brand is so committed to creating gender equity in sports.


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