In Ep. #28, hear Brooke Donberg, the Sports Marketing Manager at Clif Bar & Company, tell the story behind featuring six women athletes on CLIF BAR packaging for the first time ever.
In Ep. #27, Caroline sits down with Bridget Sponsky, the Executive Director of Brand, Sports and Sponsorship Marketing at Ally Bank. At the 2022 espnW Summit, Ally announced a pledge to achieve equal spending in paid advertising across women’s and men’s sports programming over the next five years. In this episode, hear Bridget talk more about Ally's women's sports-focused initiatives, and discuss why the brand is so committed to creating gender equity in sports.
In Ep. #26, Caroline talks with Lexi Trumble, a Title IX Gender Equity Associate Attorney at Nelson Mullins Riley & Scarborough. In her role, Lexi helps counsel colleges and universities across the country on legal and compliance matters such as Title IX athletics and sexual misconduct, athletics strategic planning, and school and university law. In the episode, hear Lexi explain more about this game-changing law, and specifically the impact that Title IX has had on women’s sports at the collegiate level.
In Ep. #25, Caroline talks with Dr. Joseph Galasso & Dr. Michael Farber from Baker Street Health & Human Performance about their approach to providing mental & physiological care to female athletes - and why they believe holistic healthcare paired with the right medical providers can help take women's sports to the next level.
In Ep. #24, Caroline sits down with Jenny Nguyen, the Owner of The Sports Bra - a women's sports bar in Portland, OR. In this episode, hear Jenny tell the full story behind the creation of the world's first & only sports bar that is fully dedicated to showing women's sports.
Introducing a new special edition sub-series of The Business Case For Women’s Sports that coincides with The Goal Post report. SHOT:CLOCK, The Collective at Wasserman, and GOALS recently published the first edition of The Goal Post - which looks at key moments in women’s sports and aggregates the most significant stats & facts related to those moments. The #GOAL of the report is to indisputably prove - with facts & data - that it’s good business to invest in women’s sports.
In Ep. #23, Caroline talks with Jenna Mielnicki - the Senior Vice President and Head of Partnership Strategies for LEARFIELD - about the growing influence and presence of women within college athletics.
In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world and create equal opportunities for girls in sports.
In Ep. #21, hear Laura Youngson & Ben Sandhu, the co-founders of Ida Sports, talk about their journey to create football (or soccer) cleats & shoes specifically designed for female athletes.
In Ep. #20, Caroline sits down with Missy Park, the CEO & Founder of Title Nine - an American manufacturer of clothing for women athletes. In this episode, Missy tells the story of how she came to start Title Nine, how the company has spent 32 years in the business of putting women first, and most recently, how Missy and her team gave $1 million to the soccer players of the U.S. Women’s National Team in an effort to help close the gender pay gap.
Ep. #19 of The Business Case For Women's Sports was recorded LIVE, on-stage at the 2021 Lead Sports Co. Summit and is presented by Nav.it. In this episode, Caroline sits down with Natalie Hinds in front of 150 teen female athletes to hear Natalie tell her incredible comeback story, and talk about what it's like to be a professional athlete and fight for a sponsorship dollars and visibility in the sport of women's swimming.
In Ep. #18, Caroline welcomes Angela Ruggiero, the CEO & Founder of Sports Innovation Lab, back on the podcast to discuss the findings of The Fan Project - and the untapped business potential of women's sports.
