#97 The Story Behind the Creation of the 1st-Ever Women’s Bracket at The Soccer Tournament, ft. Heather O’Reilly


To celebrate, we have a SPECIAL episode of 🎙️The Business Case For Women’s Sports, presented by Ally, for you. 

LIVE from this year’s TST, meet Heather O’Reilly - a former USWNT member, the Captain of the US Women’s team at TST, and one of the key leaders behind the creation of the 1st-ever Women’s TST.⚡️ 

TST (aka The Soccer Tournament) - is a men’s & women’s 7v7, winner-take-all, professional soccer tournament. 

In 2023, Heather entered the only all-women’s team in the 1st iteration of TST - before there was specifically a women’s edition of the tournament.

Fast forward a year, and Heather & the leaders at TST worked together to establish the 1st-ever Women’s TST and bring on Ally as the Official Retail Banking partner of TST – which included sponsoring Heather O’Reilly + her TST team ‘US Women.’ (Ally Bank, Member FDIC) 

Thanks to Ally’s help, the winner of the 2024 women’s bracket - which this year was the US Women! - took home $1 million – the exact same as the winning team of the men’s tournament. 

In this episode, hear Heather & Caroline discuss how the Women’s TST came to be, and make the business case for investing big in women’s soccer.

This episode was recorded on-site during The Soccer Tournament in Cary, NC at WakeMed Soccer Park.

Full episode available on SpotifyApple Podcasts, iHeartMedia, or anywhere you listen to podcasts.