Ep. #101 The Untapped Potential of the $4 Billion Women’s Sports Merchandise Market, ft. Megan Gokey

In episode #101 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Gokey, the Head of B2C Marketing for North America & the U.K at Klarna. 

Megan’s team at Klarna recently partnered with Sports Innovation Lab to study the untapped potential of the women's sports merchandise market. 

Their study, titled: Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise revealed that the potential market size is $4 billion, and that there are significant disparities when it comes to availability & quality in women’s sports merchandise compared to men’s sports. 

A few of the key findings include: 

• Women’s sports fans make more purchases per year than men’s sports fans -- and spend more per year on merchandise than men’s sports fans.
• For every 9 pieces of men’s sports merchandise that are available for purchase, women’s sports have just 1.
• 79% of surveyed respondents reported they would purchase more women’s sports merchandise if there were more options available to them.

In this episode, hear Megan & Caroline dig into the research and discuss why it’s bad business to neglect creating merchandise for women’s sports fans.

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.