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Ep. #107 The Glass-Shattering Growth of the National Women’s Soccer League, ft. Julie Haddon

by Caroline Fitzgerald

In episode #107 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Julie Haddon, the Chief Marketing & Commercial Officer at the National Women’s Soccer League (NWSL). 

The NWSL is breaking records at every turn. In the last year alone: 

  • ⚽️ Sponsorship revenue is up 43% 
  • 💰 The players salary cap is up to $2.75M (up from $1.375M) 
  • 🎟️ Ticket resale value is up 49%
  • 👏 Game attendance is up 42%
  • 📲 Social impressions are up 94%
  • 🎽 Merchandise sales are up 300% on NWSLShop.com
  • 📺 The league’s new media rights deal with Amazon, CBS, ESPN, and Scripps is worth $240 million (previous deal was $1.5 million with CBS)

In this episode, hear Julie & Caroline talk about the incredible growth of the league, and make the business case for why the NWSL is the fastest growing professional women’s sports league in the world. 

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.

Back to The Business Case For Women's Sports Podcast