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Ep. #113 New Data: Only 6% of Fortune 500 Companies Sponsor Professional Women’s Sports, ft. Dave Gaspar

by Caroline Fitzgerald

In episode #113 of 🎙️The Business Case For Women’s Sports, presented by Ally, we’re discussing a new report from Gather that analyzed the landscape of sports sponsorships among Fortune 500 companies. 

The data revealed that 6% - or 33 companies - have sponsorship deals with the WNBA, NWSL, and PWHL, and of the 40 industries studied, not one sponsors women’s sports exclusively.

The apples-to-apples comparison between men’s & women’s sports leagues found that: 

🏀 48 Fortune 500 companies sponsor the NBA, while 15 sponsor the WNBA
⚽️ 51 Fortune 500 companies sponsor the MLS, while 19 sponsor the NWSL
🏒 50 Fortune 500 companies sponsor the NHL, while 3 sponsor the PWHL.

In this episode, hear Dave Gaspar, the head of innovation at Gather, talk about the new report, and provide insights around what the data means for the future of women’s sports.

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.

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