Ep. #116 Allyson Felix Co-Founds Always Alpha, A First-of-its-Kind Women’s Sports Management Firm, ft. Allyson Felix & Cosette Chaput

In episode #116 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down Allyson Felix - who you probably already know as the most decorated American Track & Field athlete of all time - and her and colleague, Cosette Chaput - a longtime sports agent & marketing executive.

Allyson & Cosette, along with Allyson’s brother and longtime business partner, Wes, just launched a new venture called Always Alpha.  

Always Alpha is a first-of-its-kind management firm fully focused on women’s sports.

The firm hopes to revolutionize the way that women athletes are represented and address the dated, transactional talent management models that were not necessarily developed to serve women athletes and all of their dynamic layers.

In this episode, hear Allyson & Cosette tell the founding story of Always Alpha and talk about why they believe now is the time to create a management firm focused on women’s sports. 

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.