Ep. #120 The Story Behind “Watch Me! Sports Bar” - California’s First Bar for Women’s Sports, ft. Jax Diener

In episode #120 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jax Diener, one of the owners of Watch Me! Sports Bar, which is a new women’s sports bar located in Long Beach, California.

For a long time, Jax has had the desire to own a bar where women could feel comfortable gathering to watch sports.

After learning about The Sports Bra in Portland, Jax immediately went for it, and started collaborating with other leaders in the women’s sports bar movement like Jenny from The Sports Bra, Jen from Rough & Tumble Pub, and Jillian from A Bar of Their Own to pull the plans together for opening Watch Me! in Long Beach. 

Today, Jax and the team at Watch Me! are open for business, and on a mission to create a space where women's sports are celebrated, friendships are forged, and empowerment thrives.

In this episode, hear Jax tell the whole story behind Watch Me!, and discuss why it’s been great business to invest in women’s sports. 

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.