Ep. #126 A Look Inside The “2023-24 United States of Soccer Report” From For Soccer, ft. Heath Pearce

In episode #126 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Heath Pearce, the President of For Soccer and a former defender on the USMNT. 

For Soccer just released a new fan insights report called the 2023-24 United States of Soccer Report that analyzes topics like demographics, fan characteristics, factors that shape soccer fandom in the U.S.

The 2024 key findings include:

🏆 ‘New Arrivals’ - aka respondents who indicated having been soccer fans for 5 or fewer years - have grown by 57% since last year

📈 More than 45% of ‘New Arrivals’ are women

💡 Those who have become fans within the last year is up 400% year-over-year

❤️ Among casual fans, MLS and NWSL are the two most-beloved leagues

In this episode, hear Heath & Caroline discuss the report, and talk about the context around why women’s soccer is on the rise in the U.S.

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.