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Ep. #144 Why The Washington Spirit Are Investing In Fans, Community & The Future Of Women’s Sports, ft. RaShauna Hamilton

by Caroline Fitzgerald

In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.

After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.

In this episode, RaShauna shares how the Washington Spirit is: 

  • ⚽ Expanding access to women’s soccer in D.C.
  • 📈 Why investing in community is key to sustainable growth.
  • 📣 Her strategy for reaching new and untapped fan segments.

RaShauna’s message is clear: community drives fandom, and fandom drives the future of women’s sports.

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.

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