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Ep. #147 If She Can See It, She Can Be It: The Geena Davis Institute on Women’s Sports, ft. Madeline Di Nonno

by Caroline Fitzgerald

In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.

Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis. 

The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for women’s sports.

In this episode, Madeline shares:

  •  📊 Why visibility in media matters for women’s sports.
  •  📺 How the Institute's data proves the “if she can see it, she can be it” effect.
  • 🧠 The role media plays in shaping perceptions and investments in women athlete.
  • 📈 What still needs to change to unlock the full business potential of women’s sports.

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.

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