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Ep. #148: How The Women’s Football Alliance Is Changing The Game For Women’s Football, ft. Lois Cook

by Caroline Fitzgerald

In episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of Cleats & Stilettos, and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA).

Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in the world — featuring over 60 teams across the U.S. and internationally.

In addition to being a top player in the WFA, Lois is also one of the key leaders behind the scenes leading social media efforts for the league, helping to amplify players, teams, and strategic league partners – like Wilson and the All Women’s Sports Network. 

In this episode, Lois shares:

  • 📱 How she built a following of 500K+ to spotlight women in football.
  • 🎥 Why media access and social reach are game changers for growth.
  • 🏈 What’s next for the WFA, including the launch of a national flag league.
  • 💰 Why investment, sponsorship, and visibility are key to the future of the sport.

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.

Back to The Business Case For Women's Sports Podcast