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Ep. #149 How OneTeam Partners Is Unlocking New Revenue for Women’s Sports, ft. Emily Sisson

by Caroline Fitzgerald

In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.

Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.

In this episode, Emily shares:

  • 💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.
  • 📈 How smart brands are unlocking white space in the women’s sports market.
  • 👀 What brands need to rethink about traditional sponsorship frameworks.

Full episode available on Spotify, Apple Podcasts, iHeartMedia, or anywhere you listen to podcasts.

Back to The Business Case For Women's Sports Podcast