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Ep. #153 “It's Business” - Why The WNBPA Is Leaning On Business In Collective Bargaining Negotiations, ft. Terri Carmichael Jackson

by Caroline Fitzgerald

In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA).

For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA. 

The mission of the WNBPA is to leverage the collective wisdom and vision of WNBA players and fully commit to affirming, defending, and advancing player interests on and off the court.

Terri has dedicated her career to advocating for women athletes, fighting for fair wages, better working conditions, and sustainable growth within the business of women’s sports.

In this episode, Terri shares:

  • 💪The importance of collective bargaining and the WNBPA’s fight for fair compensation and protections. 
  • 💰The need for more investment into every aspect of women’s sports.
  • ⚡️Why the mantra of current CBA negotiations is, “It’s business.”

Full episode available on Spotify, Apple Podcasts or anywhere you listen to podcasts.

Back to The Business Case For Women's Sports Podcast