In episode #160 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge.
In April 2025, the USL Super League and Gainbridge announced a historic multi-year partnership that included naming rights.
The deal made Gainbridge the first-ever entitlement partner of a professional soccer league in the United States.
In this episode, hear:
- What’s on the horizon for the Gainbridge Super League.
- Why Gainbridge is dedicating over 40% of its sports sponsorship dollars to women’s sports.
- Why it’s great business to invest in women’s soccer.
🗓️ Save-the-date! The Gainbridge Super League kicks-off on Saturday August 23, 2025 and will run through May 2026.
Full episode available on Spotify, Apple Podcasts or anywhere you listen to podcasts.