In episode #170 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze whoâs in the stands at sporting events.Â
The CrowdIQ team recently released a groundbreaking new report titled, âQuantifying Female Sports Fansâ that reveals just how powerful and distinct female sports fans truly are.
In this episode, Rachel & Katherine share:
- đ What 300,000 fan data points reveal about how women engage with sports in-venue.
- đĄ Why female fans spend 5x more than the average sports fan â and what that means for teams, venues and sponsors.
- đ How womenâs sports crowds are now 60% female, while menâs sports are trending toward a 50/50 gender split among younger fans.
- đ° Where the biggest sponsorship and merch opportunities lie among female fans.
Full episode available on Spotify, Apple Podcasts, or anywhere you listen to podcasts.