Ep. #2 The Power of the Women's Sports Fan
In Ep. #2 of The Business Case for Women's Sports, Caroline sits down with Niky Scott from Zoomph to talk about the power of the women’s sports fan.
As a customer success manager at Zoomph (a leader in digital intelligence at the intersection of sports & sponsorship analysis), Niky spends her days digging through the data behind the growth of women’s sports.
In 2020, Niky published the WNBA and NWSL Social Media Sponsorship & Fan Insights Report, which showed that even during a pandemic, these two leagues were able to generate a significant return on investment for brands that invest with women’s sports.
During this episode, Niky and Caroline discuss fan engagement rates in women's sports versus men's sports, the birth of cross-over women’s sports fandom, and the impact of COVID-19 on the recent accelerated success of women’s sports.