Ep. #30 Breaking Down the SponsorUnited 2022 Women in Sports Sponsorship Report, ft. Chad Groves
In Ep. #30, Caroline talks with Chad Groves from SponsorUnited about the recent growth of sponsorship deals within the women's sports industry.
In October of 2022, SponsorUnited - the leading global sports, entertainment and media intelligence platform - released the 2022 Sponsor United Women In Sports Report, which is a first-of-its-kind report that delivers an in-depth analysis of more than 350 athletes, 7,100 deals, and over 33,000 social posts between leagues, teams, athletes, and brands in women's sports.
A few key takeaways from this report were:
🏈 The quantity of women's sports sponsorships increased by 20% in the past year. (Not necessarily the amount of money, the number of deals)
⛳ The Ladies Professional Golf Association (LPGA) welcomed over 1,000 new partners across their tournaments & events.
⚽ Alex Morgan was the most endorsed female athlete.
💰 The Financial category is the most actively sold category currently in women's sports.
In this episode, hear Chad & Caroline break down these findings and make the business case for why brands should invest in women's sports athletes and properties.
Full episode available on Spotify, Apple Podcasts, or Amazon Music, and download SponsorUnited's free 2022 Women In Sport Report here.