Ep. #68 Why Zwift Invested Big in Women and Signed on to Create the Tour de France Femmes avec Zwift, ft. Kate Veronneau
Kate is the Director of Women’s Strategy at Zwift - which is an online cycling game & training program that enables users to ride, train and compete in a virtual world.
Used by over 3 million cyclists & athletes around the world, Zwift is one of the most beloved brands in cycling. 🚴♀️
In her role, Kate focuses primarily on existing & potential female users of Zwift, and works on initiatives that serve and attract more women to the Zwift platform. ⚡️
One of the major initiatives that Kate has spearheaded is the launch of the Tour de France Femmes avec Zwift - which is the dedicated women’s version of the iconic cycling race. 🏆
In this episode, listen to the story of Tour de France Femmes avec Zwift from idea to inception, and hear why Zwift continues to make strategic investment in women’s sports.⚡