Ep. #75 The Story Behind DRAFTED: A New Start-up That is Elevating & Celebrating Latinas in Sports, ft. Jennifer Yepez-Blundell & Karina Martinez

In episode #75 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jennifer Yepez-Blundell & Karina Martinez, the Co-Founders of DRAFTED.

DRAFTED is a sports tech company created specifically by and for Latinas that celebrates Latinas in the world of sports and harnesses the power of Latinx sports fans. 

Fueled by their personal lived-experiences, passion, and expertise, Jennifer & Karina decided to build an industry-disrupting platform to serve as a hub that connects the sports world with the pulse of Latinx culture. 

Jennifer & Karina believe that Latina sports fans are one of the most exciting and underserved customer segments in all of sports, so they’re on a mission to demonstrate the social and economic value that comes with investing in Latinas in sports. 

In this episode, hear Jennifer & Karina share the story behind why they decided to start DRAFTED, and make the business case for why it’s good business to prioritize Latina sports fans. 

Full episode available on SpotifyApple Podcasts, Amazon Music, or anywhere you listen to podcasts.