Ep. #76 LIVE from the Ally Tipoff: Why Ally & the Charlotte Sports Foundation Went All-in on Women’s College Basketball, ft. Andrea Brimmer
LIVE from the Ally Tipoff, hear from Andrea Brimmer the Chief Marketing and PR Officer at Ally Financial.⚡️
We recorded episode 76 of 🎙️The Business Case For Women’s Sports, presented by Ally, at the Spectrum Center in North Carolina right before the start of the first-ever Ally Tipoff.
The Ally Tipoff was created in collaboration with Ally and the Charlotte Sports Foundation to bring more attention to the start of the women’s college basketball season. 🏟️
The event featured a high-profile match-up between Iowa vs. Virginia Tech - two of last year’s Final Four teams as they began their seasons and journeys to the National Championship.
By the numbers:
🤯15,196 fans attended
📈 It was the most-attended women's college basketball game ever in North Carolina
🏀It was highest attended regular season game in Virginia Tech program history
In this episode, hear Andrea and Caroline discuss Ally’s game-changing leadership & strategy to invest in women’s sports - which includes creating the first-ever Ally Tipoff.