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Ep. #86 How The GIST is Shaking Up the Male-Dominated Sports Media Industry by Centering Women, ft. Jacie deHoop

by Caroline Fitzgerald

In episode #86 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jacie deHoop, Co-Founder of The GIST.

Launched in 2019 by three college friends, The GIST is a fan-first sports media brand that provides equal coverage to women's and men's sports. 

Jacie and the all female-identifying team at The GIST is focused on changing the game in the male-dominated sports industry where less than 15% of journalists are women & just 15% of coverage is on female athletes and non-binary folks. 

Through their hugely popular newsletter, podcast, and social content, The GIST aims to be your “witty, sports-obsessed best friend” that gives fans sports coverage that centers on women. 

In this episode, hear Jacie & Caroline discuss the sports media landscape, and how The GIST is shaking things up for the better.🏆

Full episode available on Spotify, Apple Podcasts, Amazon Music, or anywhere you listen to podcasts.

Back to The Business Case For Women's Sports Podcast