Introducing a new special edition sub-series of The Business Case For Women’s Sports that coincides with The Goal Post report. SHOT:CLOCK, The Collective at Wasserman, and GOALS recently published the first edition of The Goal Post - which looks at key moments in women’s sports and aggregates the most significant stats & facts related to those moments. The #GOAL of the report is to indisputably prove - with facts & data - that it’s good business to invest in women’s sports.
In Ep. #23, Caroline talks with Jenna Mielnicki - the Senior Vice President and Head of Partnership Strategies for LEARFIELD - about the growing influence and presence of women within college athletics.
In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world and create equal opportunities for girls in sports.
In Ep. #21, hear Laura Youngson & Ben Sandhu, the co-founders of Ida Sports, talk about their journey to create football (or soccer) cleats & shoes specifically designed for female athletes.
In Ep. #20, Caroline sits down with Missy Park, the CEO & Founder of Title Nine - an American manufacturer of clothing for women athletes. In this episode, Missy tells the story of how she came to start Title Nine, how the company has spent 32 years in the business of putting women first, and most recently, how Missy and her team gave $1 million to the soccer players of the U.S. Women’s National Team in an effort to help close the gender pay gap.
Ep. #19 of The Business Case For Women's Sports was recorded LIVE, on-stage at the 2021 Lead Sports Co. Summit and is presented by Nav.it. In this episode, Caroline sits down with Natalie Hinds in front of 150 teen female athletes to hear Natalie tell her incredible comeback story, and talk about what it's like to be a professional athlete and fight for a sponsorship dollars and visibility in the sport of women's swimming.
In Ep. #18, Caroline welcomes Angela Ruggiero, the CEO & Founder of Sports Innovation Lab, back on the podcast to discuss the findings of The Fan Project - and the untapped business potential of women's sports.
In Ep. #17, Caroline talks with Erica Ayala, a New York-based freelance journalist, to discuss why it's (past) time for brands to create more signature shoes for WNBA players & women athletes.
In Ep. #16, Caroline and Amir Zonozi, the CEO & Co-Founder of Zoomph, reflect on the 2020 Tokyo Olympics and how women athletes dominated both in athletic competition and when it came to social media reach & impact.
Ep. #15, hear Caroline catch-up with Thayer Lavielle, the Executive Vice President at The Collective, about The Collective® Marketplace - the first & only online collectible & memorabilia marketplace that is dedicated to women’s sports.
In Ep. #14, hear Matt Peek, the Co-Founder and COO at Parkside Collectibles, tell the story behind the creation of the first-ever trading cards for the National Women’s Soccer League.
