Ep. #15: The Collective® Marketplace & the Women's Sports Memorabilia Boom


Ep. #15, hear Caroline catch-up with Thayer Lavielle, the Executive Vice President at The Collective, which is the women’s division of the sports marketing & talent management company, Wasserman.

On August 2, 2021, Thayer and her team launched The Collective® Marketplace: the first & only online collectible & memorabilia marketplace that is dedicated to women’s sports. 

The Collective® Marketplace platform enables fans to buy authentic game-used, autographed memorabilia and licensed products of the world’s biggest women athletes. The Marketplace launched with contributions from some of the biggest names in women's sports, including Sue Bird, Mia Hamm, Alix Klineman, Hilary Knight, Alex Morgan, Katelyn Ohashi, Nneka Ogwumike, Morgan Pressel, Megan Rapinoe, April Ross, Breanna Stewart and Diana Taurasi.  

Not only will The Collective® Marketplace put money directly into the pockets of women athletes, it’s the first time that women’s sports fans will have access to a robust supply of memorabilia.

The Collective is launching this platform during a record-breaking year for women's sports collectibles & memorabilia sales. In 2021 alone, eBay has seen a significant rise in women’s sports trading cards sales, with WNBA card sales up more than 1,100% over two years, and women’s soccer card sales up 172%. Recently, an Alex Morgan card sold for $16,000, a Serena Williams rookie card went for $14,483, and a Mia Hamm Rookie Card sold for $34,440 at auction, making it the top-selling women's sports card of all-time. 

Listen to Thayer and Caroline discuss how The Collective® Marketplace is a game-changer for women athletes & women’s sports fans alike.

This episode was recorded on August 2, 2021. Shop the The Collective® Marketplace.

Listen to the full episode on SpotifyApple Podcastsor Amazon Music.