What We Do
GOALS is a marketing & sponsorship agency that is fully dedicated to growing women's sports.
The stories are all too common: pay gaps on & off the field, exploitation, lower endorsements, poor facilities, lack of coverage; the list is endless.
Women's sports deserve more. More money. More sponsors. More opportunities. More support. More coverage. Much, much more.
At GOALS, we believe women’s sports are the most exciting trend in the sports industry right now - and the most undervalued.
Currently, women's sports receive less than 1% of global sponsorship dollars, despite research that shows that sponsors of women’s sports teams actually see better returns on their investments than sponsors of men’s sports teams.
So, we're on a mission to show brands, networks, and investors that it's good business to invest in women's sport.
We do this by:
- Working with professional women’s sports team & organizations to help them earn more revenue by signing corporate sponsorships.
- Working with brands to project manage new or existing sponsorships within women's sports.
- Creating unapologetic & educational content on our social media channels & podcast - The Business Case For Women's Sports.
GOALS was founded by Caroline Fitzgerald in August of 2020. Learn more about Caroline here.