We believe it's good business to invest in women's sports - AND Our GOAL is to prove it.

The stories are all too common: pay gaps on & off the field, exploitation, lower endorsements, poor facilities, minimal acknowledgements, lack of coverage; the list is endless. Women's sports deserve more. More money. More sponsors. More opportunities. More support. More coverage. More power. Much, much more.

At GOALS, we believe women’s sports are the most exciting trend in the sports industry right now - and the most undervalued. Currently, women's sports receive less than 1% of global sponsorship dollars, despite research that shows that sponsors of women’s sports teams have better returns on their investments than sponsors of men’s sports teams. Women's sports are a largely untapped market with high growth potential, and we have set-out to show brands, networks, and people in general that it's good business to invest in women's sports. 

Through our social media channels, weekly sports business newsletter, and podcast, we will show up everyday to give you information & tools that will help you change the sports industry for the better. Our core GOAL is to give you more of what you need to be a women's sports leader & advocate. Together, we will change the game and create a global community of sport that values women as much as it values men.