Ep. #18 Breaking Down The Fan Project & The Business Potential For Women's Sports
In Ep. #18, Caroline welcomes Angela Ruggiero, the CEO & Co-Founder of Sports Innovation Lab, back on the podcast to discuss the findings of The Fan Project - and the untapped business potential of women's sports.
In February of 2021, Angela & her team at Sports Innovation Lab launched The Fan Project, which was a coordinated effort across the sports industry to collect and analyze women's sports fan data.
5 months and 10 million data points later, Sports Innovation Lab released The Fan Project report, which uses the collected data to paint a picture of women’s sports fans like never before, prove the business potential for women's sports, and provide a business model for brands to optimize their investments in women's sports.
In this episode, hear Caroline & Angela break-down this glass-shattering report, and discuss all of the ways that women's sports are an untapped market with high growth potential.