Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports


In Ep. #6 of The Business Case for Women's Sports, Caroline sits down with Anya Alvarez, the Director of Content & Digital at Athletes Unlimited.

During this episode, Anya and Caroline discuss how Athletes Unlimited is disrupting the women’s sports industry by offering new professional leagues for the world's best athletes. Their new model of play is fantasy-inspired, and has a radical new scoring system with points - and money on the line. They currently have leagues for professional softball, volleyball, and lacrosse. 

In addition to offering a radical new model of play, Anya and the team at Athletes Unlimited are doing something that has never been done before in the sports industry - they're centering the athlete & sports fan as inherently female. 

While Athletes Unlimited has only been in business for a year, they have already made waves by showing more and more value to their athletes, brand partners, and fans. The demonstrated media value for their softball league alone this summer was $25.9 million, and so far they've partnered with CBS, Fox Sports, YouTube, Twitter and Twitch, and ESPN and more to make the leagues & games accessible to fans.

They've also signed multiple partnership deals with national brands such as GEICO, Gatorade, Hyperice, Lasso Gear, NeuroFuel, VKTRY, Mikasa, West+Wilder, and Mariner Wealth Advisors that will support Athletes Unlimited’s inaugural volleyball season, running from February 27 to March 29 in Dallas, Texas. 

Athletes Unlimited is also investing in the fan experience by launching The Unlimited Club, which allows fan to get closer to the action than ever before.

Listen to the full episode on SpotifyApple Podcastsor Amazon Music