Ep. #57 Why Understanding Fan Behavior and Demographics is Essential to Growing Women's Sports, ft. Rachel Goodger

In episode #57 of The Business Case For Women’s Sports, presented by Ally, meet Rachel Goodger - the Chief Revenue Officer at CrowdIQ.

As a former division 1 hockey player and a sports industry professional, Rachel has had a front row seat to how the women’s sports industry has evolved over the last decade.⚡️

Now through her work at CrowdIQ, Rachel works with the team to use their advanced photography technology to provide professional sports teams with actionable insights about their crowd composition and behaviors.📲

In the episode, hear Rachel and Caroline discuss the key trends that CrowdIQ has observed around crowd demographics and behavior over the last few years, and share helpful insights that women’s sports industry professionals can use to better connect with their fans and stakeholders.

Full episode available on Spotify, Apple Podcasts, Amazon Music, or anywhere you listen to podcasts.