Ep. #65 How Mercury 13 is Taking a Moonshot and Investing Big in Global Women’s Football, ft. Nancy Hensley
In episode #65 of 🎙️The Business Case For Women’s Sports, presented by Ally, we hear from Nancy Hensley - a Founding Member of Mercury 13 - which is a multi-club ownership group that is on a mission to invest $100 million in acquiring women's soccer clubs in Europe and Latin America.
Led by sports entrepreneur Victoire Cogevina Reynal, Mercury 13 is aiming to become the industry standard of women’s football ownership by identifying the next decade’s super clubs and fueling their commercial power to attract a massive yet underserved market: female football fans.⚽️
First up? Lewes FC - a club from England's second division side which in 2017 became the first to split its budget and resources equally between the men's and women's teams.🔥
In this episode, hear Nancy & Caroline discuss Mercury 13’s #goals, and make the business case for why it’s good business to invest in women’s football.