Ep. #66 Digging into “The New Economy of Sport” and The Unparalleled Value of Professional Women Athletes, ft. Vered Koren
In episode #66 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vered Koren - an AVP at Wasserman.
In the last few months, Vered and the team at The Collective at Wasserman have been busy at work publishing game-changing women’s sports research.
This summer, the team published a report called “The New Economy of Sport – The Unparalleled Value of Professional Women Athletes” which contains incredible insights around the economic and social value associated with investing in women athletes.
The #GOAL of the report is to give commercial partners all the rationale needed for driving significant impact through alignment with women athletes.
The key takeaways include:
📲 Women athletes drive 2x more engagement on social media than men athletes.
🛒 Fans of women's sports are 54% more aware of brand sponsors and are 45% more likely to consider or purchase from a brand sponsor compared to men's sports.
In this episode, listen to Vered and Caroline discuss the findings of the full report, and make the business case for why brands should sponsor women athletes.⚡