Ep. #91 Why Gainbridge Signed Caitlin Clark as Brand Ambassador, ft. Minji Ro

In episode #91 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviewed Minji Ro, the Chief Strategy Officer at Gainbridge, a Group 1001 company - and one of the key leaders involved with signing Caitlin Clark as a brand ambassador for Gainbridge.

Clark is joining the Gainbridge roster of athletes–which includes women’s sports legends, Billie Jean King and Annika Sörenstam, and Gainbridge is joining brands Clark’s growing portfolio of NIL partnerships–which includes Gatorade, State Farm, Nike and Hy-Vee.

As part of the partnership, Clark will serve as a brand ambassador for Gainbridge’s new financial product, ParityFlex.

In the official press release announcing the partnership, Clark stated: “Women of all ages need to think about their long-term financial goals. The ParityFlex product is designed to allow women to begin building their financial future now.” 

In this episode, hear Minji & Caroline discuss why Gainbridge was so interested in partnering with Caitlin Clark, and why the company is bullish on investing in women athletes as brand ambassadors.🏆

Full episode available on SpotifyApple Podcasts, iHeartMedia, or anywhere you listen to podcasts.